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Burning Brides – Fall of the Plastic Empire

Posted by July 20th, 2003 No Comments »

Burning Brides – Fall of the Plastic Empire
V2 Records

By Graham Isaac

Lets get something straight: this band will not “save rock.” They won’t even come close. Ever.

The hype they’re getting is just that; hype. The fact that they’re getting airplay on M2 and tour with every band even remotely related to rock is because someone at V2 is pulling all the right strings. If this album makes 90 percent of the other bands playing rock music look like the corporate know-nothings and fashion-clown posers they are, it will be because Burning Brides have a better marketing department behind them than

Burning Brides – Fall of the Plastic Empire
V2 Records

By Graham Isaac

Lets get something straight: this band will not “save rock.” They won’t even come close. Ever.

The hype they’re getting is just that; hype. The fact that they’re getting airplay on M2 and tour with every band even remotely related to rock is because someone at V2 is pulling all the right strings. If this album makes 90 percent of the other bands playing rock music look like the corporate know-nothings and fashion-clown posers they are, it will be because Burning Brides have a better marketing department behind them than Linkin Park and The Strokes.

And I know both Linkin Park and The Strokes (who should really tour together if you ask me) have great agents. Never mind that neither of them have produced an album with this much energy, soul or fever. If it succeeds, it won’t be on it’s own merits. Their success will come thanks to the fact that bassist Melanie Campbell looks great in fishnets and Dimitri Coats, the vocalist and guitarist behind this MC5 meets Sabbath meets Pixies stew, has an afro and can afford to perform with his shirt half open.

So no, Burning Brides most definitely will not save rock – too much passion and not enough pretension. But the hype will be just as annoying, and we all know that hype is never about music.

The fact that this album deserves every bit of praise it’s getting is merely a happy coincidence. Go buy it before you’re numb to its charms. – (9/10)


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