President Felipe Calderon is figuratively going out on a limb in an attempt to boost Mexico's flagging tourism industry.
The balding, 49-year-old leader is personally trying to change his country's violent reputation by appearing as a sort of adventure tour guide in a series of TV programs to be broadcast starting in September on Public Broadcasting Service stations in the United States.
In the 30-minute videos, Calderon breaks from his image . He plans to attend a premiere of the show within a few weeks, according to tourism department spokesman Roberto Martinez.
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