For Tamil film lovers, Engaeyum Eppothum (everywhere, all the time) is a much-awaited yarn on the love lives of four men and women travelling on two buses. But for Vijay Singh, the Mumbai-based chief executive officer of Hollywood's Fox Star Studios' India operations, there is much more riding on the flick being co-produced by the studio. This is among the early regional language productions by a Hollywood studio.
And Singh believes "the success of the film could redefine the strategy of foreign production houses in the Rs 5,000-crore regional language film industry (non-Hindi)".
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