Barbenheimer Part I: Oppenheimer Edition
Tim Basaraba – Rarely has a film or film generated a grass roots marketing campaign as instantaneously impactful as this year’s “Barbenheimer” phenomenon. From its first known mention on April 15, 2023 to the opening weekend of the two films, Christopher Nolan’s Oppenheimer and Greta Gerwig’s Barbie, this witty combination of titles has dominated pop culture and realized studio profits far beyond initial estimates.